2)argue
What about pins that only the owner can see? Sometimes I like to decorate the map with self-reminders or locations but may clutter up the map for alliances. I also want to be able to pin sensitive information for myself and only myself to see.
Perhaps there can be personal pins and alliance pins? They can be different colors (with the letter A on the alliance pin's head for the color-blind?) Also, an option to turn both personal and alliance pins on and off independently.